Posts tagged: Digitalization

International Business

How Corona will change (digital) marketing for small and medium-sized companies

The Corona shutdown in many European countries has led to severe distortions for many small and medium-sized companies. This crisis is more serious than the Lehman crisis of 2008/2009! The strongly changed behavior of people during the crisis and the general conditions for companies after the Corona crisis will also have a lasting effect on marketing.
Innovation/Technology

In search of the next MEMS killer application: Will AI do the job?

In Germany there is a famous fairy tale about the “Heinzelmännchen of Cologne”. These house-gnomes worked at night and all the dull work was done next morning. We get a similar promise with artificial intelligence (AI). Forget about time-consuming search for new customers on the web. Let the AI do the job overnight, just collect the results and your business is running.