Posts tagged: MD&M

International Business

Business with North America: 10 Tips for exhibitors

Have you ever wanted to exhibit at a trade fair in the USA? And were you surprised by the high price level or the organizational effort? You are not alone! Many European companies wonder how much the trade fair business in the USA differs from that in Europe. Here you can read my Top 10 tips for first-time exhibitors, using MD&M West in Anaheim as an example.
International Business

Success Despite Protectionism - Medical Technology Exhibition in the USA

Protectionist tendencies are on the rise throughout the world. Countries that used to be pioneers of open and free world trade are stalling and building barriers and walls. Populist politicians come into decisive positions and destroy structures that have grown over the years in order to allegedly support their national economy. The US is also taking a pioneering position here.
International Business

Erfolg trotz Protektionismus – Medizintechnikmesse in den USA

Auf der ganzen Welt sind protektionistische Tendenzen auf dem Vormarsch. Länder, die früher Vorreiter eines offenen und freien Welthandels waren, schotten sich ab und bauen Schranken und Hürden auf. Populistische Politiker kommen in entscheidende Positionen und zerstören über Jahre gewachsene Strukturen, um vermeintlich ihre nationale Wirtschaft zu unterstützen. Die USA nehmen auch hier eine Vorreiterposition ein.