Posts by Orkide Karasu

Are you a small or medium-sized enterprise in the field of medical technology? Are you planning to exhibit at Medical manufacturing Asia in Singapore in September? Do you pride yourself on innovative marketing strategies that have propelled your business forward? If so, the IVAM Marketing Award Asia @MMA is an opportunity you won't want to miss.

The medical technology supply market continues to boom worldwide. A few weeks ago we were at Medical Manufacturing Asia in Singapore (MMA) and it was a great exhibition with many highlights. If the COMPAMED show in Düsseldorf is interesting for your company, you should also take a closer look at MMA.

The pandemic has changed business life: Business trips and trade shows are being selected and planned much more carefully than we were used to before. The beneficiaries of this are the trade fair venues, which are always really worthwhile for exhibitors and visitors. The medical technology supply fair MD&M West is certainly one of them. I would like to share my impressions and experiences with you here.

Are you currently planning appearances at trade fairs and events? Are you unsure whether everything will work out? Just get used to this feeling and work with it! You have laid the foundation: Because if you manage to organize a successful and safe trade fair appearance in the face of adversity without losing your nerve, nothing will upset you in the future.

Have you ever wanted to exhibit at a trade fair in the USA? And were you surprised by the high price level or the organizational effort? You are not alone! Many European companies wonder how much the trade fair business in the USA differs from that in Europe. Here you can read my Top 10 tips for first-time exhibitors, using MD&M West in Anaheim as an example.

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.

Next week, the China International Medical Equipment Fair (CMEF) in Shanghai is going to open its gates. We will be on-site, for the first time with a joint booth for international high-tech suppliers. Last year, I was there as a visitor and got an interesting insight into the Chinese health sector as part of a delegation trip.