Posts by Orkide Karasu

Have you ever wanted to exhibit at a trade fair in the USA? And were you surprised by the high price level or the organizational effort? You are not alone! Many European companies wonder how much the trade fair business in the USA differs from that in Europe. Here you can read my Top 10 tips for first-time exhibitors, using MD&M West in Anaheim as an example.

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.

Next week, the China International Medical Equipment Fair (CMEF) in Shanghai is going to open its gates. We will be on-site, for the first time with a joint booth for international high-tech suppliers. Last year, I was there as a visitor and got an interesting insight into the Chinese health sector as part of a delegation trip.