International Business

Business with North America: 10 Tips for exhibitors

Have you ever wanted to exhibit at a trade fair in the USA? And were you surprised by the high price level or the organizational effort? You are not alone! Many European companies wonder how much the trade fair business in the USA differs from that in Europe. Here you can read my Top 10 tips for first-time exhibitors, using MD&M West in Anaheim as an example.

It's always great doing business in Singapore

Personally, I really like Singapore. Maybe because it is a kind of "Asia for beginners". Language barriers and culture shock don't come. That makes it easier for us Europeans to make good international contacts. The excellent infrastructure and the high standards of hygiene, organization and reliability make many things easier that can generally become unplanned obstacles abroad.

Doesn't Wetzlar just stand for optics? How does this fit in with microtechnology?

Surely at first you think the same as Dr. Dietrich when I contacted him about two years ago: What should IVAM members do at the W3+ Fair in Wetzlar? Wetzlar "only" stands for optics. I got rejected but I don`t give up easily: I invited him to the trade fair in Wetzlar and he got convinced by the mix of over 200 companies which operate in the sectors of optics, mechanics, electronics and photonics.

Ten tips: This is how medical technology companies in China get off to a good start

The first step into a new market has to be carefully considered. The decision is often made to exhibit at a suitable trade fair abroad in order to get to know the new market and its customers better. It is really important not to start unprepared. IVAM accompanies small and medium-sized companies that develop products for the medical technology sector to China.

„Feierabendbier“ – How a beer after work can help to accelerate your business!

Too much work last week and no time to celebrate the International Beer Day? That doesn't matter! Just drink your beer together with your potential customers. A joint after-work beer at trade fairs and events can help you to deepen the conversations of the day and expand your network in a relaxed atmosphere.

Die Welt im Spannungsfeld zwischen China und den USA? Ein Handelskrieg ist immer eine schlechte Idee!

Wir sind auf unserer kleinen Welt stark verzahnt. Wirtschaftsbeziehungen zwischen den Ländern werden immer intensiver. Lieferketten gehen über Ländergrenzen und Kontinente hinweg. Das gilt für kleine Länder, aber speziell auch für die großen Mächte. Wenn die größten Länder der Welt, sprich China und die USA, sich durch Handelsbeschränkungen bekämpfen, dann schaden sie am Ende der ganzen Welt!

China – Entwicklungsland oder Hightech-Paradies?

Viele Europäer denken immer noch, China sei das Land, in dem statt Autos – frei nach Katie Melua – „9 Million Bicycles in Beijing“ fahren, ein Land, in dem man keine Großrechenanlagen braucht, weil es genug Chinesen gibt, die die Rechenoperationen per Hand durchführen können. Produktion in China sei Handarbeit mit einfachen Maschinen, weil Arbeitskraft so billig sei. In einfachen Produktionsprozessen seien sie dem Westen überlegen; aber natürlich seien westliche Hightech-Produkte und die westliche Produktqualität dort nicht erzielbar. Was haben diese Klischees heute noch mit der Realität zu tun?

Healthcare in China: Looking forward to another interesting trip

Next week, the China International Medical Equipment Fair (CMEF) in Shanghai is going to open its gates. We will be on-site, for the first time with a joint booth for international high-tech suppliers. Last year, I was there as a visitor and got an interesting insight into the Chinese health sector as part of a delegation trip.

Brexit - Austritt ohne Plan!?

Mal ganz ehrlich: Dass es so katastrophal wird, hatten wir doch alle nicht erwartet? Den größten Schaden richtet ja nicht der Brexit selbst an, sondern die Unsicherheit darüber, was eigentlich in den nächsten Wochen geschehen soll. Die politischen Akteure sind unfähig, einen Konsens zu erzielen. Das schadet der britischen und europäischen Industrie. Aber vielleicht noch schlimmer: Es schadet den demokratischen Institutionen - nicht nur im Vereinigten Königreich.

Success Despite Protectionism - Medical Technology Exhibition in the USA

Protectionist tendencies are on the rise throughout the world. Countries that used to be pioneers of open and free world trade are stalling and building barriers and walls. Populist politicians come into decisive positions and destroy structures that have grown over the years in order to allegedly support their national economy. The US is also taking a pioneering position here.