Marketing Lunch Talk

The IVAM Focus Group Marketing invites you to a virtual lunch talk on December 11! The topic of discussion will be the growing importance of video content in customer and marketing communication – a trend that businesses, particularly small and medium-sized enterprises (SMEs), should not overlook.

Why Videos?

Video content builds trust, increases visibility, and can boost conversion rates. Advantages of using video include:

• Increased Attention: Videos engage customers directly and are more memorable.
• Higher Interaction Rates: Video content encourages engagement and social media sharing.
• Flexibility: Videos are ideal for product presentations, tutorials, and more.
• Time-Saving: Complex content can be communicated visually faster and more effectively.

But how can SMEs get started? What challenges and opportunities come with transitioning from text-based communication to video?

Typical questions we aim to discuss on December 11:

• How can video content be effectively integrated into a communication strategy?
• When is it worth collaborating with external service providers?
• What tools and approaches enable cost-efficient production?
• How can small teams make the best use of their resources?

The session's goal is not only to share practical tips but also to encourage peer exchange: learn how other companies optimize their resources and develop editorial strategies. Klaus-Peter Grave from Smart CJM and Prof. Dr. Uwe Kleinkes from Hamm-Lippstadt University of Applied Sciences will provide valuable insights and explain what it takes to successfully implement video communication without relying on agencies.

The Zoom link for the video conference will be sent shortly before the event! If there is international participation, discussions will be held in English.

Participation in IVAM Focus Group meetings is free for members. Non-members may attend up to three times for a fee. In this case, we charge an administrative fee of €50.00 (plus VAT), payable even in the event of non-attendance. Of course, substitutes can be named at any time at no additional cost.