Marketing Lunch Talk

Digitalization makes everything in marketing countable, automatable and scalable at very low cost. Those who take advantage of this can stay ahead of the competition. Discuss the current trends and challenges in digital B2B marketing with other IVAM members and learn how to use new tools in the best possible way.

The first Marketing Lunch Talk of the focus group will take place on June 23 on the topic "Fit for the digital marketing world: From ChatGPT to Marketing Qualified Leads".

There is a lot happening in digital marketing right now: from the use of ChatGPT to image generators, artificial intelligence is making its way into almost every company. Many B2B marketing managers are asking themselves: "We're not that digital yet! How are we supposed to keep up?"

Virtual Lunch Talk: Friday, June 23, 12:00 pm - 1:30 pm CEST

Klaus-Peter Grave from Smart CJM and Prof. Dr. Uwe Kleinkes from Hamm-Lippstadt University of Applied Sciences will guide you through the new digital marketing world. The lunchtalk will be about the digital design of new customer contact and the use of AI tools. They will talk about "Marketing Qualified Leads", Digital instead of Paper and ChatGPT. It's all about "Quick Wins" for B2B companies, digital strategy and the practical use of digital tools.

Getting an informational edge in B2B marketing

The IVAM Lunch Talk will provide a basis for discussion on challenges, opportunities and trends for companies in the high-tech sector. After the talk, there will be an opportunity for discussion and networking.

The necessary dial-in data for the Zoom video conference will be sent shortly before the event!

For IVAM members, participation in IVAM focus group meetings is free of charge. Non-members may attend three times for a fee. In this case we charge an administrative fee of 50,00 € (plus VAT), which is also due in case of non-participation. Of course, the nomination of a substitute participant is possible at any time and without additional costs.