IVAM Focus Group Marketing

5th meeting of the IVAM Focus Group Marketing

Apr 14, 2016

Dortmund, DE

The 5th meeting of the Focus Group Marketing will be held on Thursday, April 14, 2016 from 11.00 am to 3.00 pm at Technologiezentrum, Dortmund, Germany, prior to the annual general meeting of IVAM.

Agenda:

“Making marketing success measurable”

Program for April 14, 2016, Technologiezentrum Dortmund

11.00am Greetings, brief introduction of participants

11.15am Measuring marketing operations (Markus Thamm, Salcon)

11.30am    Inbound Marketing (Hans-Peter Wohlfahrt, Wohlfahrt GmbH)

12.15am Application report: Inbound marketing (Patrick Franke, TecSal.net Technology Sales Network GmbH & Co. KG)

1.00pm Lunch break

1.30pm       Application report: trade fair controlling (Dörte Hoffmann, HNP Mikrosysteme GmbH)

2.15pm      Discussion: implementing operations in the company

2.45pm Group goals (e.g. compiling a guideline)

3.00pm End of the focus group meeting

5.00pm IVAM presentation of all focus groups’ results during the general meeting.

7.00pm Get-together and award ceremony for the IVAM Marketing Prize