IVAM Focus Group Marketing

The next digital meeting of the IVAM Focus Group Marketing will take place - again as a zoom video conference - on Thursday, November 5, 2020 from 2:00 p.m. - 4:00 p.m.

In the upcoming meeting the discussion about digital event concepts will be continued. After having already talked about the benefits and obstacles of virtual trade fairs, we want to encourage the exchange of experiences about alternative virtual event formats this time.

Which digital alternatives outside of virtual trade fairs do you already use to strengthen sales and replace face-to-face events and which would you like to try next?

As preparation for the meeting, we would be pleased to receive a brief response as to which formats are of particular interest to you.

Possible topics are webinars, virtual customer consultation hours, digital in-house exhibitions as well as the benefits of participating in digital congresses and conferences.  

Participation in IVAM Focus group meetings is free of charge for association members. Registered non-members will be charged an administration fee of € 50.00 (plus VAT), which is also due in case of non-participation. Of course, the nomination of a substitute participant is possible at any time and without additional costs.

Several times a year, representatives of IVAM member companies discuss several times a year in the framework of the Focus Group Marketing about effective marketing campaigns with small resources. Together, strategies and concepts are discussed to better integrate the needs of customers from the high-tech fields of microsystems technology, nanotechnology, MEMS, new materials, micro-optics or photonics, sensor and measurement technology, organic or printed electronics. Central aspects are the open exchange of experience, target group relevant information and exclusive networking. The topics are geared to the current needs and resources of small and medium-sized companies in the high-tech industries.