IVAM Focus Group Marketing

Content marketing strategy for medium-sized companies

At the next meeting of the IVAM Focus Group Marketing, we want to devote ourselves once again to the topic of content marketing and the development of a modern content strategy. The working group meeting is intended to serve as a platform for the exchange of experiences the development of common ideas.

August 16, 2023 from 11:00 - 15:00 in Dortmund, DE.

During the meeting, we also want to look back at content that has already been developed and discuss it again under the aspect of new tools and technologies. New members are therefore welcome.  

• What is the current topic in the company in the area of marketing?
• What does a successful content strategy look like?
• What are the current challenges
• Who is already using AI tools? Exchange of experiences.
• What is on the agenda for the coming year?

Who is already using AI tools in corporate communications and marketing?

What ideas can small and medium-sized companies adopt from each other for their corporate communications and what can a content strategy look like? The workshop of the focus group will take place on August 16, 2023 from 11:00 - 15:00 in Dortmund.

Participation:

For IVAM members, participation in Focus Group meetings is free of charge. Non-members may attend three times by paying an administrative fee of € 99.00 (plus VAT), which is also due in case of non-participation. Of course, the nomination of a substitute participant is possible at any time and without additional costs.

About the IVAM Focus Group Marketing: 

In our focus group, marketing and communication managers as well as c-level executives from the network discuss current issues and sensible B2B concepts together: Strategies and concepts are discussed in order to better incorporate the needs of customers from various high-tech areas such as microsystems technology, nanotechnology, MEMS, photonics, sensor and measurement technology as well as organic and printed electronics. Central aspects are an open exchange of experiences, useful information and exclusive networking. The topics are oriented towards the needs and resources of B2B high-tech companies.