IVAM Focus Group Marketing

The next workshop of the IVAM Focus Group Marketing will take place as a zoom video conference on Tuesday, July 28, 2020 from 2:00 pm - 4:00 pm. 

The session will focus on digital event concepts such as virtual trade fairs and the question of whether and how well these event formats can replace and/or supplement real trade fair contacts.  

Topics such as the integration of a digital trade fair stand into your own website, virtual joint areas, product presentation by means of virtual and augmented reality as well as digital networking possibilities will be presented and discussed.  

The meeting will include a short expert presentation and a best practice report. Afterwards there will be sufficient time for questions, exchange of experience and joint discussions.  

For members of IVAM, participation in Focus Group meetings is free of charge. Registered non-members will be charged an administration fee of 50,00 € (plus VAT), which is also due in case of non-participation. Of course, the naming of a replacement participant is possible at any time and without additional costs.

Within the framework of the Focus group, IVAM members regularly discuss together marketing measures for SMEs and effective campaigns with small resources. Together, strategies and concepts are discussed in order to better address the problems and needs of customers from the high-tech fields of microsystems technology, nanotechnology, MEMS, new materials, micro-optics or photonics, sensor and measurement technology, organic or printed electronics. Central aspects are the industry-specific exchange of experience, target group-relevant information and exclusive networking. The topics are based on the current needs and resources of small and medium-sized enterprises in high-tech industries.