Mar 24, 2017

Ginolis Ltd. wins 9th IVAM Marketing Prize

Mar 24, 2017

Ginolis Ltd. from Oulunsalo, Finland, was awarded the 9^th IVAM Marketing Prize on March 23, 2017. Ginolis had applied with a holistic marketing campaign around the product "LFDA-3". The start-up company conceived multimedia campaigns, online and social media strategies as well as international trade fair presence.

International high-tech companies have applied with their impressive marketing concepts. The jury nominated three finalists from the pool of candidates. The two other finalists for the 9^th IVAM Marketing Prize besides Ginolis Ltd. were previous year's winner Polytec GmbH from Waldbronn, Germany, and HNP Mikrosysteme from Schwerin, Germany.

The jury consisted of five experts from the fields of microtechnology and marketing and their rating criteria were creativity, innovation, aesthetics, informative content, currentness, originality and the strategic, technical and target-group-specific approach.

The award presentation took place on March 23, 2017 subsequent to the first IVAM High-tech Summit and the General Meeting of IVAM Microtechnology Network in Dortmund.

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