IVAM Focus Group Marketing

What do you see as "The New Normal"? What remains, what is expandable and what will happen in B2B marketing in 2022? We would like to discuss this with you virtually at the next meeting of the IVAM Focus Group Marketing on February 16, 2022 from 2:30 PM to 4:00 PM (CET).

What's next for B2B marketing in 2022?

How do you successfully run exhibitions in the midst of a pandemic? Are hybrid formats viable for the future? Are virtual conferences becoming established? Has the role of marketing changed in companies during the pandemic? Is data-based marketing gaining in importance? What does the digitalization push mean for audio and video marketing? Does corporate influencing play a role at all in medium-sized companies?    

We would like to discuss these and other questions with you and use them to determine the topics for future online meetings and face-to-face workshops of the focus group in 2022.  

Participation:

For IVAM members, participation in Focus Group meetings is free of charge. Non-members may attend three times. In this case, we charge an administrative fee of € 50.00 (plus VAT), which is also due in case of non-participation. Of course, the nomination of a substitute participant is possible at any time and without additional costs.

About the IVAM Focus Group Marketing: 

In our focus group, marketing managers from the network discuss current issues and sensible B2B concepts together several times a year: Strategies and concepts are discussed together in order to better incorporate the needs of customers from various high-tech areas such as microsystems technology, nanotechnology, MEMS, photonics, sensor and measurement technology as well as organic and printed electronics. Central aspects are an open exchange of experiences, information relevant to the target group and exclusive networking. The topics are oriented towards the needs and resources of SMEs.