4th IVAM-Marketing Prize: holistic marketing concept convinced the jury

The company Häcker Automation from Schwarzhausen, Germany received the 4th IVAM-Marketingprize. The award ceremony took place within a networking event in the the SANAA Building on the grounds of the World Heritage site “Zeche Zollverein”, Essen on March 27, 2012. The event was organized by the IVAM Microtechnology Network in cooperation with the network pro Ruhrgebiet.

Häcker Automation supplies solutions for micro and nano dispensing, micro assembly applications and micro laser soldering. The company applied fort he prize with a holistic marketing concept regarding the trade show productronica. The concept included for example social media communication activities via twitter, Xing and Facebook, a show and network concept as well as videos and brochures. 

Beside Häcker Automation Polytec GmbH from Waldbronn and PTF Pfüller GmbH & Co.KG aus Stollberg were among the finalists.Polytec presented a video-based concept called "PolyTube" and PTF Pfüller applied with a marketing campaign with different advertisements, each transporting the effective message “we love precision” in a humorous way.