5th IVAM-Marketing Prize: “Cool” marketing concept of attocube systems ag convinced the jury

The company attocube systems ag from Munich, Germany, received the 5th IVAM-Marketing Prize on April 8, 2013. The award ceremony took place during the IVAM.Monday, a traditional networking event at the first day of HANNOVER MESSE. IVAM has been organizing the IVAM.Monday for more than 10 years at the world's biggest industrial trade show. In the afternoon the members of the IVAM Microtechnology Network met at the conference area to run the annual general meeting.
 
attocube systems offers a wide range of high-precision nanopositioning systems, easy-to-use scanning probe microscopes, probe stations and cryogen-free cryostats. The company applied for the prize with a holistic marketing concept about the product line attoDRY LAB, including slogan („Cool down. Measure. Publish“), design concept with logo and the efficient implementation by means of different marketing tools like corporate trade fair appearance or social media communication.
 
Beside attocube systems CSEM Centre Suisse d'Electronique et de Microtechnique SA from Switzerland and HNP Mikrosysteme were among the finalists. CSEM presented a creative way to introduce a new logo and HNP Mikrosysteme applied with a marketing design campaign which focused on the move of the company to new headquarters in Schwerin.